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New retailers set to Hatch

BIRA back Dragons’ Den-style comp to breath more life into shopping centres

 

AN ORGANISATION representing major retail property giants have launched a Dragons’ Den-style scheme to find the latest generation of talent to breathe new life into shopping centres.

Backed by the British Independent Retailers’ Association, the Hatch competition offers free space and expert marketing advice in retail places to up-and-coming businesses.
Organisers Revo said there are no restrictions on the type of businesses that can enter Hatch, with online outlets looking to experiment with a physical presence also able to apply.
They are interested in entrants’ business plan, brand and marketing strategy; how trading in a physical retail space fits the company, and the logistics of trading in a retail place.
The competition was launched on the back of recent gloomy headlines for the UK retail industry, and the judges will choose the winners in May from entrants they meet in a similar style to the popular BBC programme.
Current locations where Hatch will take place include Westfield Stratford City in London, St David’s Dewi Sant in Cardiff, Silverburn in Glasgow, The Galleries in Tyne & Wear, Parkway Shopping Centre in Limerick, Ireland, and Bloomfields in Co Down, Northern Ireland.
As well as BIRA, Hatch is backed by some of the biggest names in retail property, including Landsec, Hammerson, Westfield, M&G Real Estate, Harcourt and Ellandi.
Revo warned urgent action is needed from local and national government to help the industry weather the challenges, such as reforming business rates to level the playing field between online and bricks-and-mortar retailers as well as additional help for the High Street.
“Small businesses are the backbone of the British economy and a source of great creativity and innovation,” Revo head of campaigns Samantha Sen said.
“We believe that the retail success stories of tomorrow will come from today’s pop-up shops, kiosks, and etailers as dozens of brands and chains we now know and love have proven
“However, Hatch is about more than just identifying the next wave of entrepreneurs and talent who will shape – it is a demonstration of the industry’s commitment to invest in the communities we are embedded in.
The Hatch winners will benefit from free rent for up to three months, with business rates and service charges covered too. They will also receive professional marketing and business support to help promote their concept and a free one-year BIRA membership, which includes a retail insurance scheme, card processing, free legal advice and preferential banking rates.
For more information and to enter Hatch, go to www.revocommunity.org/campaigns/hatch.



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