Greetings Today magazine, giving you the bigger picture

NSS ‘return to form’

Date change and co-location declared a success as second August show unveiled


EARLIER dates and the new co-location saw the National Stationery Show return to form in New York – and the organisers are now running a second summer event.

Emerald Expositions moved the show from its traditional May slot to sit alongside the NY Now winter market over February 3-6 for the first time, which exhibitors and buyers alone appreciated.
“The 2019 National Stationery Show was truly a return to form for the industry and the marketplace,” said Aaron Hazard, Sales Director for the NSS.
“With the co-location between the NSS, Surtex and NY Now, exhibitors had the opportunity to see more buyers than previous shows and the aisles were packed with stationery and boutique gift stores placing orders and meeting with new retailers from a new sector of the marketplace.”
He added that more than 5,000 industry professionals attended, with both new and returning exhibitors appreciating the synergy of the combination of shows taking place.
For the first time in its 70-year history, the NSS will now have a second outing in the same yea, running over August 11-14, co-located with the NY Now summer market, also at the Javitts Center in New York.
Aaron credited a strong stationery industry and renewed interest in all things paper to the Millennials, the second largest buying group in the US today after Baby Boomers.
“Despite their love for digital interactions and reliance on social media to connect with peers and family, millennials are bucking the trend away from traditional media such as greeting cards, paper invitations and journaling,” he said.
“More and more they are spending money on paper and connecting with others in a more personal way through the art of handmade cards. Social media and the internet are a great way to stay in touch on a day-to-day basis but, when it comes to making a more personal connection, be it with friends, acquaintances or family, this generation is looking for a more unique, heartfelt and distinctive way to interact and express themselves.
“There is no better way to make a close connection with someone in this digital age than taking the time to send a beautiful card chosen specifically for the occasion!”
Hundreds of exhibitors shared their products from greetings cards, custom invitations and products, stationery, and bridal accessories to paper-crafting supplies, journals, calendars, lifestyle gifts and more.
The event included a new display area dedicated to Emerging Designers, specifically for up and coming talent in the industry, along with an old favourite, with the winners of the Best New Products announced onsite and the display set up.
The Buyer Seminar series included six sessions, given by top industry experts providing current and forward-thinking information on colour, creative retailing and websites that drive traffic.
Panel discussions explored sales representatives’ best tips for retail success, tips from top stationery/lifestyle retailers, and there was a discussion among Great American Publishing’s inaugural class of 4 Under 40 winners – Hester & Cook, Paper Source, Tay Ham and Rock Paper Michigan.

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