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Young Offenders date with licensing

Agents set to aim programme for hit BBC Three comedy at males aged 16-30


CALENDARS and stationery are among the products expected to take off as part of the licensing programme for hit TV comedy series The Young Offenders.

Following lovable rogues Conor and Jack as they navigate their awkward teenage years in Cork city, Ireland, the six-episode show scored huge viewership on BBC Three’s online platform with the BBC commissioning a 2018 Christmas special and a second series.
Rocket Licensing have been appointed to managed the licensing programme for brand owners Rotator Thjre, aiming at a core market of 16 to 30 year old males, with secondary appeal to older adults and young women.
Potential categories include apparel, dress-up, gifting and homewares, social stationery, calendars, accessories, games and puzzles and ringtones and apps with an initial range of product anticipated to coincide with the launch of the second series this year.
Rocket’s joint MD Charlie Donaldson said: “The Young Offenders enjoys extraordinarily high – and growing – levels of awareness. The Irish market in particular has embraced this property wholeheartedly, while the BBC is giving strong backing to further series.
“With a great platform and huge popularity, we see fantastic potential for licensed output in Ireland and the UK and are excited to be working with Rotator.”
The original film earned writer Peter Foott the Best Screenplay gong at the Irish Film & TelevisionAwards in 2016 and the first series frequently appeared in the top five most-watched shows on BBC iPlayer as well as being one of the most streamed programmes on the RTE Player.

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