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Free talks by industry experts in new programme at Germany stationery expo

 

INSPIRATION for product ranges, striking in-store presentations and successful sales conversations – these are some of the topics retailers and buyers can learn about at the fifth Insights-X.

The stationery expo runs in Nuremburg from over October 9 to 12 and, as part of the new InsightsTalks, experts will be shedding light on current trade-related topics on the first three days from 11.30am to 1pm.
Set in the pleasant atmosphere of the InsightsArena’s Atelier in Hall 3C, the free talks are open to all visitors, do not require prior booking, and will be simultaneously interpreted into English.
On the opening day, the topic of product presentations and creating in-store experiences will take centrestage at the InsightsTalks.
At a time when online trade is on the rise, it’s important to create personal in-store shopping experiences and visual marketing expert, Sabine Gauditz provides regular consultations for retailers and will explain how to bring out the best in the products and capture the imagination of shoppers.
Then, as part of a best practice talk, Eyk Nölte, owner of two stationery stores, shines a light on how he uses events to enhance customer loyalty.
For the Friday, the presentations will be entirely under the Back To School banner – with the market for school supplies in a constant state of flux, it’s important to have a clear insight into the latest developments when putting together a product range. Stefan Meyer, of retail trade consultancy Handelsberatung Steffens, will reveal what’s is on-trend for 2020 while highlighting the themes retailers can focus on to raise their profile.
Tying in with this topic Constantin Hatz, MD of family-run retail operation PapierFischer, will focus on school backpacks, talking about sales consultation and how his business prepares for this season including holding events such as Family Days.
Tips for boosting sales is Saturday’s theme as rapidly-changing consumer behaviour requires retailers to venture down new paths.
Coach Jörg Winter, who also holds sales training courses, has been guiding companies into new territory for 30 years. Using concrete examples of successful retailers, his talk looks at practical tips for stimulating sales while highlighting major no-nos at the point of sale to guide retailers in the right direction.
The use of social media has become indispensable in the retail landscape with different platforms offering diverse opportunities for strengthening links with existing customers and forging relationships with new ones.
As a result, this important topic is featured on all three days of the InsightsTalks with Nico Wutschijewitsch, CEO of digital marketing agency Effektiv, using his decade of experience in the stationery sector to provide key insights as well as hands-on tips and approaches to social media, and ways to build bridges to e-commerce.
Insights-X is run by Spielwarenmesse at the showgrounds in Nuremberg, Germany, and more information on the programme and speakers can be found at www.insights-x.com/en/insightstalks.



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