Greetings Today magazine, giving you the bigger picture

I like…glasses!

Birds brand see new licensing partnership with Opticaid UK

I LIKE Birds are seeing a new licensing partner in the shape of ready-reading glasses company Opticaid UK.

They have collaborated with the greetings card brand and co-founder and designer Stuart Cox to create a range of eight premium ready-reading glasses with matching cases featuring his colourful bird illustrations.
“We started with over 200 variations and have ended up with eight frames and designs but we think we’ve got something for everyone,” said Opticaid’s Gillian Marchbank.
“The range appeals to those who already love the I Like Birds brand, or those who need a pair of really cool or slightly quirky readers.
“This is our first licensing venture and Stuart held our hand through the whole process. It really is a true collaboration between the brand and our business.”
Each design is gift boxed, comes in six reading strengths and has an RRP of £23, with stock and retail display units available from next month.
Towards the end of the year, Opticaid will also launch their new I Like Birds aluminium credit card wallets which are designed to protect contactless credit cards from been remotely scanned by fraudsters, and will retail at £7.

T: 0113 239 1400

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