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Joy to the world!

Pioneer showcase sheer delight of balloons with random surprises and prize draw

RANDOM balloon surprises and a prize draw are part of Pioneer Europe’s second Joy Of Balloons campaign showcasing the sheer delight balloons can bring.

Following the success of their inaugural Joy Of Balloons campaign in 2018, Pioneer Europe are celebrating again as part of International Balloon Month with an integrated campaign sharing the #joyofballoons throughout September.
As well as press and social media involvement, trade customers and consumers are encouraged to undertake random acts of balloon kindness involving Pioneer’s Qualatex balloons throughout the month, and enter trade and consumer prize draws.
“Balloons are a much-loved way to mark any event or simply raise a smile,” said Julie Dommett, Pioneer Europe head of marketing, “we’re encouraging all our trade partners to get involved this International Balloon Month and spread the Joy Of Balloons.”
As part of the initiative, some lucky retailers will be randomly gifted special balloon surprises in orders shipped throughout the month, and retailers taking part in the 2019 Trade Challenge and sharing their images on social media using the #joyofballoons hashtag will be entered into the prize draw to win one of three balloon hamper prizes – for more details and terms and conditions, click here.
Pioneer Europe are also supporting UK retailers with marketing assets to facilitate spreading the joy. They are running a consumer prize draw here offering a balloon bouquet prize for a deserving recipient – along with downloadable materials for retailers to promote in-store.
To find out more about getting involved throughout September please visit or get in touch at

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