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Just A Card Indie Week

Celebrate independent shops and small businesses Just A Card – Indie Week November 25–29

It’s Just A Card Indie Week, which celebrates independent shops, artists, makers and small businesses in a colourful alternative to Black Friday.

Founded in 2015 in response to falling sales and independent shops and design shows, the Just A Card campaigns continues to grow with over 10,000 independents now displaying the distinctive Support Independent Shops stickers, with thousands more part of the online creative community.

In the run up to Christmas and to encourage people to shop small, Just A Card are inviting those passionate about independents to participate in Just A Card – Indie Week. Everyone is welcome – designers, makers, shops, the buying public, influencers, press, exhibition organisers, small businesses in the UK and abroad too. Just A Card is asking people to take part, both on and offline, to celebrate their own businesses, as well as those they value, to showcase their communities and tell personal stories.

Sarah Hamilton, Just A Card founder said, “Our campaign is changing the way people shop! From bookshops to bakeries, artists, makers and designers, independents bring us something special. Their friendly service, expert advice and unique treasures keep our towns and High Streets vibrant. Built with passion and determination, small businesses create opportunities and inspire communities. Their success is our success.
Just a card, just a book, just a gift – to small businesses, artists, designers and independent shops all sales are vital and hugely appreciated. They are the difference between flourishing neighbourhoods and boarded-up shops. No matter how small, make your purchase count. Just a card, just a book, just a gift is all it takes.”

The campaign will also include a five-day Instagram challenge.

Just A Card – Indie Week runs from November 25-29

For more information visit

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