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Moonpig moves

Kristof Fahy joins online specialists as chief marketing officer


MOONPIG have appointed former William Hill chief marketing officer Kristof Fahy to the same post less than a month after taking on the ex-WHSmith CEO as chairman.

Calling Moonpig “a truly iconic British brand”, Kristof (pictured) joins the online personalised cards, gifting and flowers retailers following a series of high-profile positions, most recently as interim CMO at and chief customer officer at Hostelworld and previously at Ladbrokes/Coral, who he joined from the Telegraph Media Group after five years at William Hill.
Nickyl Raithatha, CEO of Moonpig Group, said: “Kristof brings over 25 years of experience creating and implementing successful commercial, digital, marketing and brand strategies and he will be a huge asset for our new leadership team. He is also a great cultural fit for the brand and I am very much looking forward to working with him.”
Kristof added: “Moonpig is a truly iconic British brand and I look forward to building on its unique proposition and proven market success in order to drive the business through its next stage of ambitious growth.”
After a 10-year tenure in which she revived the 227-year-old retailers WHS, Kate recently stepped down as CEO at transport catering group SSP, and was announced as Moonpig chairman at the end of August as their sales hit £100million.

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