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Stationery sales boost

New ranges and more space for category as WHS performance on track


STRONG sales of high-margin stationery have helped WHSmith’s High Street arm as their full-year results look set to meet expectations.

And with their travel business “continuing to perform strongly with good sales across all of our channels”, the pre-close trading update released today, Wednesday, August 28, reveals the WHS hospital stores are now their second largest sector here.
With patients and visitors flocking to the outlets, they are making more money than their train station stores, with only airport shops doing better.
On the High Street ,business continues to perform in line with expectations, and the report added: “We continue to focus on our successful stationery business, developing new ranges and allocating additional space to the category in our High Street stores. In addition, we now have 202 post offices open in our High Street stores.”
Today’s update comes ahead of the full-year to August 31 results which are due to be revealed on October 17, and the company are upbeat about their acquisition of US travel accessory retail chain InMotion, which takes their international business to 428 stores outside the UK.
They now have three InMotion outlets outside North America, in Perth, Australia, Alicante in Spain, and Leeds-Bradford Airport in Britain, and see “good scope” to grow the brand both in the US and internationally.
The report added: “In addition, we see further opportunities to grow our news, books and convenience format in the international travel retail market, where we have a small market share.”

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