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Agency identify 4 key shifts set to captivate consumers


FOUR key trends have been identified by global insight agency Flamingo which they will unveil at Top Drawer A/W19 so retailers can see what will captivate consumers next.

Top Drawer have announced their partnership with Flamingo, who have drawn Grounded Rituals, Introspection, Modern Vestige and Soft Assembly from their ongoing analysis of the larger cultural shifts that are driving trends more broadly.
These shifts include what they term Omniwellness, which is the expansion of wellness beyond physical fitness into a more holistic space, and Harmonious Systems, which sees people, in the face of imminent climate collapse, seeking products that bring innovation and nature together in harmony.
Visitors to the show, which runs over Sunday to Tuesday, September 8-10, at London’s Olympia, will get to enjoy various interpretations of these trends, as leading retailers and lifestyle publications – including Selfridges, Oliver Bonas, Heal’s and Sheerluxe – bring them to life at Top Drawer’s Trends Café.

Grounded Rituals – A natural autumnal, earthy, tactile vibe that’s tied to nature and wellbeing. These everyday items are elevated through the craft of honest materials, simplicity and uniqueness. The pared-back palette enhances the quiet rituals of this restorative environment.

Introspection – Soft winter pales and warm neutrals create meditative and conceptual clean palettes, grounded in natural materials. Mixed textures and collections of objects speak to the multiple inputs from surroundings, dialled down into introspective muted colours and calm tonal blocking.

Modern Vestige – Classic shapes are given contemporary looks through juxtapositions of emerging tech with heritage craft, from 3D printing to etched surfaces. Hard materials are given delicate detailing that speaks to a future archaeology of treasured items. Rich textures and luxe gleaming metals add sumptuous elements to rough and irregular black surfaces of unearthed pasts.

Soft Assembly – Imperfect shapes that are soft and rounded add an irreverence to a blue-based autumnal palette. The retro modern feel is both reassuring and playful with pop brights in smooth finishes and graphic prints.

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