Clintons have ‘new lease of life’
Tim Fairs reveals retailers are here to stay following overhaul
FOLLOWING the “false” claims that Clintons were planning to axe 120 stores, the card and gift specialists have told Retail Week they are “here to stay”.
On their website the trade magazine today (Monday, March 20) released a video interview with Tim Fairs, Clintons Vice-President of Marketing and Ecommerce, at their flagship Bluewater store in which he said Clintons are well positioned to take on their rivals in the sector, including Card Factory and Paperchase.
Tim told Retail Week: “We turn over £200million and we serve 36million customers over the course of the year. There’s a definite need for Clintons on the High Street.
“We’ve overhauled the card range, the price point, the gifting range and all aspects of the store environment. The brand now has a new lease of life.”
After being bought out of administration by UK Greetings owners American Greetings in 2012, new CEO Dominique Schurman – who also runs Jolie Papier here in the UK – set about transforming the 393-strong store estate and rolling out the new red and blue signage.
The store closure rumours emerged in the Sunday Telegraph newspaper in February, claiming the shops still to be modernised could be closed as part of a strategic review, but American Greetings’ response the following day was that the stories were “false”.