Gemma confirm PJ Masks deal
Cards, giftwrap and partyware launches for six-year-old pyjama heroes
GEMMA International have confirmed a partnership with eOne Entertainment for a new range of licensed cards, gift packaging and partyware for PJ Masks, the latest action-adventure hero brand taking the UK by storm.
Six-year-olds Connor, Amaya and Greg are normal kids by day but, when they put on their pyjamas they transform into their dynamic alter egos Catboy, Owlette and Gekko who make up PJ Masks to save the world from the villainous Romeo, Luna Girl and the Ninjalinos.
With a primary target audience of boys aged four to six, PJ Masks airs on the Disney Junior and Tiny Pop channels, promoting themes of action and adventure combined with the power of friendship, where the characters core values include courage, bravery and teamwork.
Louise Ellison, Marketing Executive, said:
“Everyone at Gemma is really pleased with our new signing. Our studio are loving working on such a fun new brand, and, of course, our sales team can’t wait to get out there and present the product, which is already in high demand.”
The cards and gift packaging range includes aged and no age cards with foil finish, roll wrap, two-sheet and two-tag pack, and a large gift bag with stickers, which will be available from July.
The initial party range will include invites, plates, cups, napkins, banners, masks and stickers, latex balloons and loot bags, all available from September.
Gemma’s Licensing Director Tim Rudd-Clarke added:
“PJ Masks is a no-brainer for Gemma, just perfect for those older pre-schoolers, it fits perfectly into our licence portfolio.
“The impressive performance of the brand to date speaks volumes and I truly believe this is one of those great opportunities when retailers can, with real confidence, buy into a new and exciting concept to offer their consumers.”
Please note all images are subject to licensor approval.