Greetings Today magazine, giving you the bigger picture

Doing the right thing

When customers are still working with you after 25 years, a company must be doing something right – and that’s what The Sherwood Group are determined to show throughout their growing worldwide print operation.


OVER the past four decades, doing the right thing has been at the core of The Sherwood Group’s operations – and the long-term relationships with many greetings publishers proves the point.

Established in 1976 as a trade printers by Maurice and Barbara Bacon, The Sherwood Group have become an award-winning greetings and packaging manufacturers from their UK base in Nottingham alongside their Hong Kong and China operations.
They entered the greetings card market in 1991, printing Christmas cards for the Royal Household, charity sector and many publishers, and this year sees the 25th anniversary of their partnership with Santoro London, stretching back to when the publishers introduced their innovative Swing Cards in 1993, which have just been nominated for The Henry Cole Classic Award in the 2018 Henries.
Director Lucio Santoro said: “The quality and consistency of print at Sherwood elevates them to printers that we consider to be among the best in the social stationery products we specialise in.
“Our print requirements exceed the average good quality print as our need for precision, intricacy, innovation, quality, and consistency is at a level that really pushes the technical print capabilities to the max.
“We have used Sherwood for many years and to remain at the forefront within one’s industry is to be applauded, recognised and admired.”
Current in-house services include litho and digital print, high quality finishes such as foiling, flitter, virko, embossing, spot-gloss varnish and other various varnish effects. And the group’s Smartcentre Innovation hub offers the highest quality samples and prototypes with hot-stamp foiling and laser cutting as their latest services.
Sherwood have earned a number of industry awards from PrintWeek and UK Packaging for their social stationery and packaging work, along with accreditations including ISO9001, ISO14001, SMETA Sedex ethical compliance, and Forestry Stewardship Council.
Anna Fawcett, The Sherwood Group’s marketing manager, said: “For over 40 years, doing the right thing has been at the core of The Sherwood Group’s purpose, values and principles. We commit ourselves to environmentally-sustainable business practices and aim to effectively manage and use our resources, reduce waste and our impact on the environment.
“We are proud to release our 11th Corporate & Social Responsibility report this year, which clearly shows our progress year by year. In order to further strengthen our environmental actions, we have joined forces with our sister company Loxleys – the report can be downloaded from our website.”
The Sherwood Group and Loxleys are currently reaching out to their customers, providing them with the latest environmentally-responsible offering and alternatives to traditional printing processes, including 100 per cent biodegradable and recyclable flitter and cello bags, as well as mineral-based toner inks, and they have also launched Puracoat, a truly sustainable alternative to plastic and PE-lined food barrier packaging.
Both companies work closely with local communities. collecting and donating board and printing greetings cards for good causes.
Maurice and Barbara’s son Jeremy, who became The Sherwood Group’s MD in 1996, recently completed a London to Paris charity cycle ride with wife Vicky and friend Andy who have collectively raised more than £6,800 for the Action Medical Research children’s charity.
Jeremy cycled in memory of Lynn Tait, a publisher, retailer and founder of The Ladder Club which has helped many people take their first steps in the greetings industry, who died last year after a long battle against cancer.
“Lynn encouraged me to do my first cycle ride for Action Medical Research in 2014, while she helped to raise funds for the charity through a Christmas cards project,” Jeremy explained.
Providing UK owned and controlled production of greeting cards and packaging, Sherwood offer a cost effective solution that’s ideal for intricate, hand-finished greetings cards.
As well as a UK customer service and sales team, there’s a product sampling service where all production prototypes are completed here but Sherwood also have a global presence thanks to their Hong Kong office and Semplice in China.
Jeremy and Derek Lam established the HK branch in 2003, with a vision of blending the best of east and west to provide a global manufacturing solution to the group’s UK customers. Then in 2011 the Semplice manufacturing plant was established in China for the production of greetings cards, packaging and gift packaging and to complement their Hong Kong office.
And the innovation doesn’t stop there – in May this year The Sherwood Group welcomed point of sale specialists and luxury packaging manufacturers KMD Company into their manufacturing site in Nottingham.
The relocation from KMD’s Leicester-based premises, where they had been situated since the 1970s, comes as a result of business growth and a successful strategic partnership between The Sherwood Group and KMD.
The synergy of equipment will further wider the group’s offering of products and services, including POS products, luxury packaging, design and innovation, and sampling and product prototyping both in the UK and Far East.

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